Ermias Braki

Independent Narrative Risk Analyst

Before You Reach Out

If the public work resonates and you are sitting with a decision that has similar characteristics, that is enough to reach out. A gap between what is being said internally and what the data shows, a transition that is not landing the way it was supposed to, a narrative that worked until it didn't. You do not need to have it figured out.

You do not need to name the company in your first message. A brief description of the decision type and the timeline pressure is enough to determine whether this is worth pursuing.

Send a short note to ermias@ermiasbraki.com with three things:

The Type of Decision. Leadership transition, acquisition, rebrand, crisis response, or other.
Organizational Scale. Fortune 500, public company, mid-market, late-stage startup, or individual executive.
The Timeline. When the decision resolves or when the pressure becomes critical.

Directional Assessment

A preliminary evaluation to determine whether narrative risk exists and where it's concentrated.

What's Included

  • 3 to 5 page assessment identifying core contradictions and primary exposure points
  • Risk classification (manageable / significant / existential)
  • Recommendation on whether full diagnostic is warranted

What's Not Included

  • Scenario modeling, stakeholder interpretation analysis, or decision frameworks
  • Based on publicly available information only
$5,000
Waived for qualified referrals
Timeline: 48 to 72 hours

Complete Narrative Risk Assessment

An independent, forensic examination of the narrative architecture surrounding a high-stakes decision.

What's Included

  • 12 to 18 page diagnostic covering narrative contradictions and hidden assumptions
  • Stakeholder interpretation forecasts
  • Scenario analysis (best case / base case / worst case)
  • Constraint analysis and decision trade-offs
  • Recommendations on whether to proceed, modify, or decline
  • 90 minute readout call to discuss findings and answer questions

What's Not Included

  • Implementation, ongoing advisory, messaging execution, or crisis response
$15,000 to $75,000
Fortune 500 / Public Company: $45,000 to $75,000
Late-Stage Startup (Series C+): $30,000 to $50,000
Mid-Market Company: $20,000 to $35,000
Individual (public figure, executive): $15,000 to $25,000
Timeline: 7 to 10 business days
Expedited: 72hrs +50% / 48hrs +100% / 24hrs +200%

Post-Crisis Narrative Forensic

After a public controversy or trust failure, a forensic analysis of what happened and what must change to prevent recurrence.

What's Included

  • 18 to 25 page report covering what narrative contradictions existed before the crisis
  • How the crisis unfolded along predictable fault lines
  • Root cause analysis (structural vs. tactical failures)
  • What must change to restore coherence without creating new contradictions
  • 2 hour executive presentation
$50,000 to $100,000
Mid-Market Company: $50,000
Public Company / Fortune 500: $75,000 to $100,000
Timeline: 10 to 14 business days

Annual Narrative Risk Retainer

Proactive narrative risk management for organizations operating in sustained high-exposure environments.

What's Included

  • 4 quarterly narrative health assessments (10 to 12 pages each + readout call)
  • Up to 6 pre-decision rapid assessments per year (48 hour turnaround)
  • Unlimited advisory access on emerging situations (24 hour response time)
  • Annual narrative architecture review with executive presentation
$150,000 to $300,000/year
Mid-Market (<$500M revenue): $150,000/year
Public Company ($500M to $5B): $200,000/year
Fortune 500: $300,000/year